<Fortress Saga> is an idle RPG game where you raise 'Fortresses' and 'Heroes' that was hard-launched in the second half of 2023. In the last article, we introduced the process from the initial planning stage to the pre-soft launch. In this article, we will provide a detailed account of the soft launch, the hard launch, and the ongoing updates.
Finally, soft launch!
After completing a preparation process full of twists and turns and making continuous improvements through numerous tests and in-house FGTs, <Fortress Saga> has proceeded with a soft launch.
Soft launch retention metrics
However, after the launch, we encountered unexpected waves and storms. Users started dropping out during the tutorial. While we focused on implementing the game's 'core fun' before the soft launch, it was now time to focus on the 'users' who would experience the fun we intended.
User churn data since launch
Fortunately, we were able to identify the cause of the churn rate through the embedded event data. We meticulously checked the game's balance, including technical issues, by analyzing segment-by-segment data, events, and user progress. Subsequently, we improved the D+1 and D+7 retention metrics through continuous updates. Thus, we began preparing for the highly anticipated hard launch.
Improved retention through continuous updates
The long-awaited hard launch
We hoped there would be no further issues after resolving technical problems and balancing during the soft launch, but the rate at which Korean users consumed content after the hard launch was tremendous. While technical issues and balance were crucial, creating 'sustainable content that users would enjoy' was also an urgent priority.
'Adventure Log' Content Planning Details
'Adventure Log' UI Flow
So far, we have been releasing major updates such as 'Adventure Log', 'Rune System', 'Scenario Mode', 'Constellations', and 'Slimes' approximately every four weeks. In the future, we plan to release updates for communication content that include IP collaborations and various competitive elements.
New content updated since the hard launch
Consistent minor and major updates
In conclusion
While developing a game, we sometimes achieve goals quickly with our team members, and other times face unexpected challenges. Whenever that happened, we practiced "selection and focus" based on the essence of the game—"core fun"—and we plan to continue making small, rapid attempts based on this approach. Please look forward to the steady updates for <Fortress Saga>!
This text is a reproduction of the original article from CookApps Story. View Original